What is Co-registration and Lead Generation?
 Co-registration, often called co-reg, is exactly what the name describes: a secondary registration after an initial registration process. When co-reg first started on the web it consisted of a check box next to offer text that described what the registrant could co-sign up for. In recent days co-reg has evolved into a very precise system for generating full records of information on prospective consumers. A full page co-reg is often called Lead Generation or lead gen.
Some advertisers prefer to run a standard co-registration campaign (without additionally qualifying the registrant) because the leads are cheaper, and/or they may not have a need for any additional information. In most cases an advertiser will receive the name, email address, postal address and phone number of the registrant via co-reg. If the advertiser needed additional information on the registrant like date of birth, number of children, marital status, gender, HHI, level of education, employment status, etc… the lead would cost more, but would be much more qualified.
Both ways of generating leads are available by advertising on the Primary Leadgen Network.
Primary Leadgen utilizes a proven technology to join advertisers in need of quality sales leads with a highly selective group of lead generation companies. The network generates thousands of superior sales leads each month for our advertisers. Every lead is put through a rigorous cleansing process before delivery. Erroneous data, campaign duplicates and database duplicates are removed.
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